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Q2 Reports are in… things don’t look good

3 August 2011Entry by

On an ever steady decline and it just goes to show that you can always fall just a little further.  The second quarter reports are in, and its good news for Apple, but it’s not all quite so rosy for Nokia.

Nokia were the leaders in smart phones back in the day, but since the launch of the iPhone, it’s not quite true anymore.  It seemed to be this time period that really sent the smart phone industry into high gear, causing the likes of Samsung, RIM, HTC and others into releasing smart phone after smart phone.  It feels like either Nokia never quite caught on, or they were just over confidant.








Either way, it is now that there last quarter loses stand at around $692 million.  Sales in Symbian smart phone handsets have declined dramatically, and it seems like everyone is waiting for Nokia to bring Windows Phone 7 to their lives.  With that, everything would ride on this move by Nokia, and CEO Stephen Elop.  Word from Nokia plainly states that the challenges they face from their move from the apparent burning platform “manifested in a greater than expected way in Q2 2011”

Although merely my opinion, but jumping onto the soapbox, and telling your loyal following that you will discontinue the most market saturated OS in the world, in favour of one of the least doesn’t help sales, nor does announcing an amazing product, then straight away telling us that you will offer little to no support for it.  True that Nokia has back paddled on both of these statements, but one must wonder what is really happening inside Nokia?  Possibly a case of the left hand not knowing what the right is doing?  Im not sure how Microsoft Execs do it, but I don’t think multinational CEO’s are supposed to be doing this kind of thing?

It will be interesting keep an eye on the Q3, and Q4 results from Nokia down the track, as the N9 rolls off the lines, and the Windows Phone strategy starts to come into fruition.  I for one hope that Nokia really pushes the N9, as they have an amazing product, and increase their mind share out there.  At the end of the day, mind share is one of those most important things Nokia needs, and time is running out.



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